5 Star Truffles
5 Star Truffles is an Italian start-up specializing in the import and export of truffles and truffle-based products, with operations between Italy, Dubai, and Asia. Its mission is clear: to bring the excellence of Italian truffles and fine cuisine to the world.
Date
March 2023
Role
Branding, Art Direction, Packaging
Chapter One
Origin
It all started with a simple question: how do you turn a precious ingredient like the truffle into a brand that communicates luxury, taste, and Italian spirit? The goal was to create something that speaks of land, tradition, and refinement — an identity that feels both elegant and authentic.
KEYWORDS: Taste | Refinement | Luxury | Elegance | Nature
Chapter Two
Balance
Think Italian, speak global. That was the challenge. I had to craft a visual language that blends the refinement of Mediterranean culture with the sensitivity of distant markets, like the Arab and Asian ones. A bridge between worlds. A balance between cultures.
Chapter Three
Messenger
In a world made of languages, symbols, and diverse perspectives, we needed a code that could speak to all. To cross cultural boundaries, I chose a universal language: art. It communicates beyond words and belongs to every culture.
Cuisine becomes its natural messenger — and the truffle, its protagonist.
Chapter Four
Art & Cousine
The logo captures the essence of the brand: five stylized truffles inspired by modern art. Each symbol has its own character, yet together they form a harmonious system. A serif typeface adds elegance and precision. The result is a solid, distinctive, and coherent identity — one that tells the story of Italian truffle excellence to the world.
