Tanja Kovic
Tanja Kovic is a physiotherapist with over 15 years of experience, specialized in pelvic floor care. She works in Gorizia, where she welcomes her patients with a thoughtful, modern, and personalized approach.
Date
August 2022
Role
Branding, Web Design, Email Marketing
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Chapter One
Dual expertise, one identity
The project was born from the need to represent the full spectrum of Tanja’s work: from general physiotherapy to her specialization in pelvic floor health. The brand identity, website, digital tools, and social media content had to support these two dimensions with consistency and sensitivity.
Chapter Two
Professional and feminine
The main challenge was to develop a fresh yet medical-appropriate solution — a brand that could represent both her general physiotherapy work and the program dedicated to pelvic floor care. It was essential to preserve distinct elements for each area while building a harmonious visual identity.
A cohesive and versatile brand, able to speak to different audiences with one voice.
Chapter Three
Shared solutions
To give voice to both sides of the practice, I used shared visual elements while maintaining subtle distinctions. Soft colors, a light monogram, floral motifs, and rounded typography helped shape a visual language that feels coherent, bright, and feminine.
Chapter Four
An identity that welcomes
The final brand identity fully reflects Tanja — a lively and feminine presence. The visuals were designed to feel modern and welcoming, while the social media templates reflect the brand colors and feature floral accents for a softer touch. Several landing pages and email banners were also created to support client acquisition.
