Slow Fit Food
Slow Fit Food is a Dubai-based start-up offering healthy meal plans with the soul of a fine dining restaurant. Every day, the co-founding chef — a former sous chef at a two-Michelin-starred restaurant — prepares high-quality meals with his crew, delivered fresh every morning. The project embraces the principles of slow food, without compromising the pace of modern delivery.
Date
May 2024
Role
Branding, Art Direction, Packaging
[ Instagram ]
Chapter One
Brief & Vision
I was asked to create the visual identity for Slow Fit Food, a new food delivery brand with fine dining ambitions. The goal was to develop a young, recognizable brand that clearly communicated the premium quality of the service.
Chapter Two
Exploring Flavors
In a competitive market, the real challenge was to craft an identity that felt elegant yet approachable. Slow Fit Food needed to stand out by highlighting the chef’s experience and a focus on genuine, high-quality taste.
Chapter Three
Serving elegance. Fast.
I wanted to convey the balance between refinement and speed. The result is a brand identity that blends attention to detail with the energy of modern food delivery.
Chapter Four
Final dish
The logo represents a dish made of petals — one stands out, a flavor accent, a detail that stays with you. A serif typeface brings elegance, while the italic “fit” adds movement and modern flair.
