About me
Hey, I’m Luka!
I’m a graphic designer based in Gorizia, a city in northeastern Italy. Self-taught and naturally curious, I’m passionate about every form of creative expression.
My work ranges from strategy to brand identity, from packaging to digital design — always guided by three pillars: analysis, creativity, and storytelling.
I help professionals and start-ups connect with their ideal clients through simple, memorable design.
My Services
- Brand Strategy
- Every brand has a unique voice. My job is to bring it to life. Through analysis, listening, and dialogue, I build brand identities that reflect the values behind each project — clear, consistent, and full of personality.
- Packaging
- It’s the first physical touchpoint between brand and customer. I design visual solutions that combine functionality, aesthetics, and recognition. Every detail tells a story, and every material is carefully chosen.
- Editorial Design
- Books, magazines, catalogues. Every editorial project is a system of signs and spaces that guides the eye, creates rhythm, and gives meaning. From covers to internal layouts, I design visual structures that support reading, respect content, and highlight its identity.
- Art direction
- A strong idea needs a clear vision. I direct the creative process to ensure visual consistency across every output — from concept to content.
- Web Design
- I design clear and engaging digital experiences, with a strong focus on usability, navigation, and SEO optimization. A website should work well, look good, and be memorable.
- Strategy e Digital Marketing
- An identity is not enough if it can’t be found. I develop tailored digital strategies, crafting visual and narrative campaigns that generate real attention and connection.
- Social Media Management
- Social media are living spaces. I manage them with care, creating content that speaks the brand’s language and builds an authentic, engaged community.
- UI/UX Design
- I design interfaces with the user in mind, where every action feels natural and every step has a purpose. Aesthetics serve functionality — and vice versa.
Workflow
A 5-step creative process. These phases ensure a structured and collaborative approach, making sure each project fully meets the client’s needs.
Step 1
Initial Briefing
In this phase, I meet with the client to fully understand the project and its specific needs. We discuss goals, target audience, and expectations to define a clear direction moving forward.
Step 2
Research & Analysis
Once the initial information has been gathered, I carry out in-depth research on the market, target audience, and competitors. This analysis provides a clear picture of the context in which the project will live, helping to identify both opportunities and challenges.
Step 3
Idea Generation
In this phase, I begin generating ideas and outlining creative directions. I create moodboards, sketch concepts, explore visual solutions, and share them with the client. Their feedback helps refine the path forward.
This is the moment when the idea stops being just an intuition and starts becoming a visual reality.
Step 4
Project Development
After the concept is approved, I move on to the detailed design phase. This includes creating all visual elements, designing layouts, and defining every detail needed to produce a high-quality final result.
Step 5
Feedback & Delivery
Once the project is complete, I present it to the client for a final review. I welcome any feedback and make the necessary adjustments. Only when the client is fully satisfied, the project is delivered in its final form.
Tell me about your project — I’ll be your creative partner
Got an idea and need someone to bring it to life? I can help you create a visual identity that tells your story and stands out for all the right reasons.